Snowglobe- uBreakiFix
The assignment
The holidays are an incredible opportunity to connect to your consumers through the “magic” of the season. However, this opportunity might seem less accessible for tech repair. Was it possible to capture that holiday spark while educating consumers that uBreakiFix® by Asurion is here to fix their devices?
The approach
After more than a few iterations on a solution, we rallied around the universal truth: holidays can be hard on tech. All the running around, family in the house, and hectic schedules could lead to accidents your tech won’t recover from without help. By using a unique perspective and a little holiday “magic”, we aimed to bring that story to life.
Our timeline was short. The holiday season was almost upon us and our idea was a big one. We created a huge moving house, strapped our performers in and created something we’re very proud of just in time for the first snow.
Check the behind the scene