Snowglobe
A holiday campaign about the devices that keep us connected—even when the season turns everything upside down.
Main film / 30s
Client
uBreakiFix by Asurion
Role
Senior Art Director
Deliverables
TV spot, social films, BTS
The assignment
The holidays are an incredible opportunity to connect to your consumers through the “magic” of the season. However, this opportunity might seem less accessible for tech repair. Was it possible to capture that holiday spark while educating consumers that uBreakiFix® by Asurion is here to fix their devices?
The approach
After more than a few iterations on a solution, we rallied around the universal truth: holidays can be hard on tech. All the running around, family in the house, and hectic schedules could lead to accidents your tech won’t recover from without help. By using a unique perspective and a little holiday “magic”, we aimed to bring that story to life.
Dad / Social cut
Daughter / Social cut
Holiday email
Social GIF
Behind the scenes.
Building the illusion meant building the world for real—a moving room, practical effects, committed performers and a very short runway to the holidays.
Our timeline was short. The holiday season was almost upon us and our idea was a big one. We created a huge moving house, strapped our performers in and created something we’re very proud of just in time for the first snow.
Making Snowglobe
