Matias Sendon
Work About Contact

Senior Art Director / Creative thinker

Matias Sendon

Born in Buenos Aires, Argentina. I’ve been part of the advertising industry for more than 15 years, creating ideas that connect brands with people.

A degree in Marketing gives me the strategic foundation behind every idea I develop—while curiosity keeps the work moving forward.

Matias’s photographic face on a playful illustrated body presenting an oversized lightbulb

Experience

Senior Art Director

Asurion · 2016 — Present

Leading creative campaigns from the first strategic thought through production. My work spans concept development, art direction, film, print, social, presentations and display.

Art Director

Lado C, Argentina · 2004 — 2015

Developed advertising campaigns for leading brands in Argentina, working across concept development, art direction, print, outdoor and integrated execution.

Matias’s photographic face with an illustrated body, laptop and large design screen

Capabilities

Creative direction

From concept to final craft

Turning strategic opportunities into simple, memorable creative platforms—and guiding the work consistently across every format.

Creative leadership

Teams, partners and production

Building collaborative environments where writers, designers, directors and makers can do their strongest work together.

Young Matias with his head more upright, holding a book and writing in a notebook

Education

Bachelor’s Degree in Marketing

Universidad de Ciencias Empresariales y Sociales

A strategic foundation for understanding audiences, brands and the role every idea needs to play.

Digital Media Marketing Certificate

New York University

Continued study focused on the evolving relationship between brands, technology and culture.

Strategy taught me why. Advertising taught me how. Creativity keeps me asking what else.

© 2026 Matias Sendon

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